Marketing & Communications Manager

Belgium

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Business Development

For the Biobest division, we are looking for an experienced Marketing & Communications Manager to support and lead our global marketing and communications initiatives. This role requires a balance between strategic planning and operational execution, with a strong focus on the further development of the company's key brands. 

BioFirst Group is a global player in biological pest and disease control and bumblebee pollination.  Our company offers a full range of IPM (Integrated Pest Monitoring) solutions, including beneficial insects, predatory mites, bumblebees, pathogenic nematodes, biopesticides, biostimulants, biofertilizers and inoculants, as well as high-tech monitoring and scouting. BioFirst has 32 production and/or distribution subsidiaries and employs 2800 people worldwide.  In addition, BioFirst has an extensive network of specialized distributors in another 50 countries and exports to more than 70 countries on a weekly basis.  BioFirst serves the horticultural market and the agricultural open field market with four major brands: Biobest, BioWorks, Plant Products and Biotrop. 

For the Biobest division, we are looking for an experienced Marketing & Communications Manager to support and lead our global marketing and communications initiatives. This role requires a balance between strategic planning and operational execution, with a strong focus on the further development of the company's key brands.

In this position, you tackle

Strategic planning and execution 
Supporting and implementing the marketing strategy aligned with the business objectives, including market analysis, brand strategy, and positioning against the competition.

Operational marketing and communication management
Execute marketing plans hands-on, manage daily operations across multiple channels to ensure successful campaigns and performance.

Productmarketing
Collaborate with product teams to create marketing campaigns that effectively communicate the value and benefits of our products worldwide.

Public Relations & Events
Managing all PR aspects, including media coverage and event management. Organizing and executing trade shows, webinars, and other promotional events to increase brand visibility and engagement.

Digital Marketing and Lead Generation
Overseeing and supporting the digital marketing team's efforts, including social media, content creation, and website optimization to drive lead generation and customer acquisition using CRM systems.

Internal communication
Drafting and disseminating internal communications to foster an informed and engaged workforce within the Group, divisions and local subsidiaries.

Employer branding
Monitoring employer branding initiatives and content in collaboration with HR and other internal stakeholders to position Biobest as an attractive employer.

What do we expect from you?

  • Bachelor's or Master's degree in marketing, communications, business administration, or a related field.
  • At least 6 years of experience in marketing and communication, especially in an international B2B environment.
  • Be able to combine strategic thinking with hands-on operational management.
  • Excellent organizational skills and the ability to manage multiple projects at the same time.
  • Fluency in English and command of one or more other languages is an asset.
  • Strong project management skills with excellent communication and interpersonal skills.
  • Affinity with digital marketing tools and CRM software.

What can you expect from us?

  • We offer you the opportunity to make a meaningful impact on sustainable agriculture, horticulture, and biodiversity.
  • We focus on the strengths of our employees, diversity, and leadership development, fostering a positive and inclusive work environment.
  • Sustainability and social responsibility are at the heart of our activities, with initiatives aligned with the UN Sustainable Development Goals.
  • A clear rewards strategy ensures a competitive salary with additional benefits.
  • We invest in professional growth through tailored training programs and advanced technology, enabling you to thrive in your role.

Spontaneous application

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